Author name: Chris Farmand

Chris Farmand is the Founder and CEO of Small Batch Standard, the premier financial agency built to serve the craft brewing industry. Chris and the SBS team have spent the better part of the past decade working with 100+ craft breweries across the U.S., all with one singular aim: helping craft breweries grow profits. Meet Chris.

the true craft podcast

Fresh Brews And Imported Flavors With Kansas City Bier Company

Today’s guest co-founded a brewery specializing in German-style lager, who says they put the I back in “bier”. Of course we’re speaking with none other than Steve Holle from Kansas City Bier Company, out of Kansas City, Missouri Steve tells us about the background behind their authentic German-style beers, some insight into supply-chain issues going […]

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the true craft podcast

Partnerships And Collaboration With Land-Grant Brewing Company

Craft brewing and local communities go hand-in-hand, but it’s much more complicated than simply hosting a few events here and there. To explore this topic further, we’re happy to welcome today’s guest—Adam Benner from Land-Grant Brewing Company out of Columbus, Ohio. Chris and Adam talk about the meaning behind the name Land-Grant, the brewery’s experience

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Case Equivalents

I want to talk about case equivalents. Let’s start off with a definition of CE.  CE is case equivalent, and this is the language of distributors. Start introducing this verbiage in sales meetings.  And to quote our friend Kary Shumway: “The case equivalent, or CE, is a standard unit of measure for a beer wholesaler.

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You hired who?

I must admit a rather large mistake I have made on my entrepreneurial journey. It has to do with hiring.  More specifically my methodology on hiring. Or better yet, my old methodology. Being the astute bean counter and tax stallion that I am, I thought I needed to surround myself with other astute stallions to

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Obligatory Tax Post

Well folks, It’s that time of the year again when we start planning for…  Tax time! Arguably everyone’s favorite time of the year. Said no one, ever. Pardon the sarcasm. This will be the only tax post for the year, so bear with me.  The stance I take on taxes is, it is a form

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