Author name: Chris Farmand

Chris Farmand is the Founder and CEO of Small Batch Standard, the premier financial agency built to serve the craft brewing industry. Chris and the SBS team have spent the better part of the past decade working with 100+ craft breweries across the U.S., all with one singular aim: helping craft breweries grow profits. Meet Chris.

Case Equivalents

I want to talk about case equivalents. Let’s start off with a definition of CE.  CE is case equivalent, and this is the language of distributors. Start introducing this verbiage in sales meetings.  And to quote our friend Kary Shumway: “The case equivalent, or CE, is a standard unit of measure for a beer wholesaler. […]

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You hired who?

I must admit a rather large mistake I have made on my entrepreneurial journey. It has to do with hiring.  More specifically my methodology on hiring. Or better yet, my old methodology. Being the astute bean counter and tax stallion that I am, I thought I needed to surround myself with other astute stallions to

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Obligatory Tax Post

Well folks, It’s that time of the year again when we start planning for…  Tax time! Arguably everyone’s favorite time of the year. Said no one, ever. Pardon the sarcasm. This will be the only tax post for the year, so bear with me.  The stance I take on taxes is, it is a form

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the true craft podcast

A Labor Of Love With Andrew Coplon

In this edition of Friends of SBS, we’re talking with a true community leader for all professionals in the craft beer industry. Today’s guest is Andrew Coplon from Secret Hopper and Craft Beer Professionals. We talk about Andrew’s journey to where he is now, what it’s like working with Secret Hopper, and all the great things happening with

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Brewery Accounting Associate

We’re looking for a full-time, remote Brewery Accounting Associate to join our specialized team. The main objective of this role is to support the day-to-day bookkeeping, monthly close, and client coordination activities required for our Brewery Team to operate effectively in accordance with the SBS Core Values.

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Am I Special?

“I’d be hard pressed if you work with another brewery with our same business plan.” “I’m curious how many breweries you work that have the same structure as us, I bet not many.” “We are unique.” MODEST ANNOUNCEMENT: When it comes to the business of your brewery, YOU ARE NOT SPECIAL. Hard pill to swallow?

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Create Your Ecosystem

True story. I was in a Quarterly Huddle* with Rob and Rita last week when I noticed something interesting. They sell, on average, around $27k in merchandise a month. Yep, you read that correctly, $27,000 in merchandise per month. Important note: No online sales, no DTC… this is merchandise sold out of a single location.

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