The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.

Join us each week to hear host Chris Farmand and a guest craft owner talk through the challenges, opportunities, and decisions facing craft practitioners every day across the country.

Our Latest Episodes

Back To The Grind With Gnarly Barley Brewing Company

With skateboarders, mountain bikers, rock climbers, etc. all finding their place in breweries across the country, the parallels between craft brewing and extreme sports are everywhere. From the dedication it takes to learn a new trick, to the ingenuity to …


Application Innovation With Great Notion

As you can probably tell from the title, today’s guest is a real innovator in the app space. Our guest for this episode is Paul Reiter from Great Notion Brewing out of Portland, Oregon We learn how they got an …


Partnerships And Collaboration With Land-Grant Brewing Company

Craft brewing and local communities go hand-in-hand, but it’s much more complicated than simply hosting a few events here and there. To explore this topic further, we’re happy to welcome today’s guest—Adam Benner from Land-Grant Brewing Company out of Columbus, …


Crypto, NFTs, and Augmented Reality With Four Saints Brewing Company

Welcome back to The True Craft Podcast! We’re kicking off Season 4 with two main changes: First, this season will be about the conversation. In other words, no main topics for each episode. Instead, we let the natural flow of …


Going By The Book With Maria Pearman

Today we’re ending 2021 with a bang, and welcoming Maria Pearman for an edition of Friends of SBS Maria is the author of Small Brewery Finance, along with being a CPA, and overall, a total craft beverage expert. In this …


Balancing Dance And Taxes With Julia Grubbs

We’ve got two more episodes for you before the end of the year, and today is this season’s edition of Office Hours, a segment we created to highlight the expertise of the team members at Small Batch Standard. We’re talking …


A Labor Of Love With Andrew Coplon

In this edition of Friends of SBS, we’re talking with a true community leader for all professionals in the craft beer industry. Today’s guest is Andrew Coplon from Secret Hopper and Craft Beer Professionals. We talk about Andrew’s journey to where he is …


A Method To The Madness With Julie Rhodes

We’re back with another edition of our Friends of SBS series.  Today’s industry expert specializes in brewery branding, sales, distribution management, and much more. Our guest is Julie Rhodes the founder of Not Your Hobby Marketing Solutions out of Broomfield,  Colorado. In …


Takeaways From Season 3 With Chris And Adam

Today we’re taking a look back at all our topics and guests from the Season 3 of The True Craft Podcast. Thanks to our guests, our amazing co-host Adam Robbings, and of course our listeners! In this episode, Chris and …


Standing Out With TRVE Brewing Company

Craft brewing is getting competitive… and crowded. Nowadays, if you’re a new or an existing brewery, you have to ask yourself this question: What makes my brewery different from every other brewery out there? For this episode, we sat down …

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