THE TRUE CRAFT PODCAST
The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel as they chat with a guest craft owner about the challenges, opportunities, and decisions facing craft practitioners every day across the country.
Our Latest Episodes
Building A Niche Brewery with Nick and Christina Lumsden of Dogleg Brewing Company
In this episode of The True Craft Podcast, we delve into niche branding and marketing strategies with Nick and Christina Lumsden, the innovative minds behind Dogleg Brewing. With a passion for both golf and beer, they’ve seamlessly merged their passions ...
How To Market Your Beer with Julie Rhodes of Not Your Hobby Marketing
Julie Rhodes of Not Your Hobby Marketing Solutions joins us on today’s episode of the True Craft Podcast to share some of her hard-won, craft-specific marketing advice to help you sell more beer, including: Whether you’ve been marketing for years ...
Kitchen Keys For Success with Gabrielle Blanco of Buckstin Brewing Company
Gabrielle Blanco, Owner of Buckstin Brewing, joined us for this killer episode of The True Craft Podcast. With a long history in the restaurant industry and a booming brewery (that’s currently expanding), Gabi advocates for why all breweries should operate ...
Curating a Foolproof Food Program with Michelle Tressler of Hinterland Brewery and Restaurant
We are thrilled to welcome Michelle Tressler of Hinterland Brewery and Restaurant on today’s episode of The True Craft Podcast! With nearly three decades of experience, Michelle sheds light on the immense value that a solid food program can have ...
Navigating “Beer Guns” and the Next Gen with Richard Fennell of C&G Brewing
On today’s episode of The True Craft Podcast, no stone is left unturned. Katy and Chris welcome Richard Fennell of C&G Brewing out of Dallas, TX. From managing thirty-six “beer gun” taps to navigating Texas beer laws, this episode takes ...
A Deep Dive on Cider with Adam Ruhland of Wild State Cider
Join Katy Noel and Chris Farmand for a very special episode of The True Craft Podcast. In this week’s episode, we welcome Adam Ruhland of Wild State Cider to dive into the dynamic world of cider. We explore trends shaping ...
A Revolution of Upcycling with Russell Heissner of Barrel House Z
We are thrilled to kick off the new year by welcoming Russell Heissner of Barrel House Z onto The True Craft Podcast! Russ is truly a wealth of knowledge in brewing sustainability. Having developed technology to upcycle spent grain, breweries ...
SBS: A Year in Review with Chris Farmand & Katy Noel
In a special iteration of The True Craft Podcast, Katy interviews Chris on his reflections of the various investments made at Small Batch Standard in 2023. Get a glimpse at the inner workings of SBS, including how we’ve built out ...
Mastering Sourdough and Market Strategy with Philip Maple of Barley & Pie Brewing Company
Today on The True Craft Podcast, Chris and Katy welcome Philip Maple from Barley & Pie Brewing Company. Join us as we explore Philip’s sourdough journey including the trials and triumphs of mastering the craft. What forethought and strategies are ...
Regionalization in Craft with Colin Spoelman of Kings County Distillery
While we’re often discussing beer, there is another whole side to craft: spirits. How do buying behaviors differ between beer and spirits consumers? What can we learn about each segment of this industry through the lens of the other? Join ...