The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.

Join us each week to hear host Chris Farmand and a guest craft owner talk through the challenges, opportunities, and decisions facing craft practitioners every day across the country.

Our Latest Episodes

Leadership Tools With TrimTab Brewing Co

Today we’re talking about sharing the vision and leading the brewery team. The guest for this episode is Harris Stewart from TrimTab Brewing Co out of Birmingham, Alabama. We hear from Adam about the different cultural leadership styles he has …


Expansion Operations With Beer’d Brewing Company

Today we’re talking operations. In other words, how to keep sh*t from hitting the fan. Adam tells us about his current search for a Director of Operations role, the methods used when introducing a new brewer, and the hiring/interview process …


Branding A Brewery With Stone Corral Brewing

Marketing? Advertising? Branding? PR? Call it what you like… the bottom line is customers need to know you exist.  In this episode we start off with Adam giving us the background behind the clean look of the Reuben’s Brews logo, …


Creativity In Chaos With Sanitas Brewing Company

For the first two seasons we’ve reserved the second episode to discuss what we called atypical times, but things have changed since then. Depending on where you are, things may be returning to “normal.” So today we’re talking about this …


Starting Up: The History of Reuben’s Brews And Surfridge Brewing Co

Welcome back to another season of The True Craft Podcast! We’re thrilled to introduce our co-host for Season 3, Adam Robbings from Reuben’s Brews out of Seattle, Washington. Adam is an incredible wealth of knowledge as well as a podcasting …


Breaking Down The Brewery Industry With Bart Watson

We’re back with one final Friends of SBS episode before Season 3 releases next week. In this episode, we’re joined by the Chief Economist of the Brewers Association, Bart Watson. We talk about breweries charging their worth, how direct-to-consumer is …


Echoes Of Ekos With Josh Mckinney

We’ve brought up this name quite a bit on the podcast…  We believe Ekos is the quintessential software for craft beverage businesses. That’s why we are super excited to welcome the guest for this week’s edition of Friends of SBS. …


From Generalist To Specialist With Michelle Ryan

We’re back with one last edition of Office Hours before we drop some guest content in anticipation of Season 3. Breweries are no strangers to the concepts of generalization versus specialization. So today’s episode is all about niche firms and …


Remote Work With Allie Donovan

As you may or may not know, both Small Batch Standard and The True Craft Podcast operate entirely remotely. And of course, due to recent events, working remotely has never been more relevant and practical.  Today’s episode of Office Hours …


Adventuring And Onboarding With Derek Smith

We want to continue to peel back the curtains here with another look into some of our internal processes, and another edition of Office Hours. Office Hours’ primary goal is to share the value and insight of the many extraordinary …

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