The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.

Join us each week to hear host Chris Farmand and a guest craft owner talk through the challenges, opportunities, and decisions facing craft practitioners every day across the country.

Our Latest Episodes

From Generalist To Specialist With Michelle Ryan

We’re back with one last edition of Office Hours before we drop some guest content in anticipation of Season 3. Breweries are no strangers to the concepts of generalization versus specialization. So today’s episode is all about niche firms and …


Remote Work With Allie Donovan

As you may or may not know, both Small Batch Standard and The True Craft Podcast operate entirely remotely. And of course, due to recent events, working remotely has never been more relevant and practical.  Today’s episode of Office Hours …


Adventuring And Onboarding With Derek Smith

We want to continue to peel back the curtains here with another look into some of our internal processes, and another edition of Office Hours. Office Hours’ primary goal is to share the value and insight of the many extraordinary …


Decoding Culture With Tom Miller

We’re still recording and putting on some finishing touches on Season 3, so in the meantime here’s another episode of Office Hours with our COO Tom Miller. In Episode 7 of Season 2, Chris and Jen spoke with Matt Katase …


Recapping Season 2 With Chris and Jen

Season 2 has officially come to a close!  We couldn’t be more thankful to our guests, listeners, and of course Jen Febre, our amazing Season 2 co-host. In the final episode of our second season, Chris and Jen take a …


Family Run Breweries With Brävery Brewing

This episode is all about family-run breweries. Jen starts us off by discussing what led her to opening a family-run brewery, what her family was up to before MacLeod opened, and how she’s avoided nepotism. Then we bring in our …


The Rebirth of Draught With Virginia Beer Co

Today’s episode is all about draught. Jen sits this one out as MacLeod is currently focused on taproom sales, so Chris starts this episode off with a talk about decision making. Then we bring in our guest for the episode, …


The Concept Of Culture With Brew Gentlemen

Today we’re exploring the concept of brewery culture. We start with a quick overview of Jen’s bagpiping skills, how to see eye to eye with your founders, and we take a look at what we’re really talking about when we …


Case Equivalents And Distribution With Oliphant Brewery

Today we have something a little different for you. Chris starts the episode off by diving into the topic of case equivalents (CE’s). He covers what CE’s even are, the number of CE’s your sales rep should aim for, and …


Leading Leaders With Bayou Teche Brewery

Jen starts the episode off by telling us her top leadership priorities, what happens when lines are crossed or too many drinks are had, and we take a deep look at accountability in the brewery. Then we bring in our …

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