THE TRUE CRAFT PODCAST

The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.

Join us each week to hear host Chris Farmand as he chats with a guest craft owner about the challenges, opportunities, and decisions facing craft practitioners every day across the country.

the true craft podcast
Listen on Apple Podcasts Listen on Spotify

Our Latest Episodes

How To Market Your Beer with Julie Rhodes of Not Your Hobby Marketing

Julie Rhodes of Not Your Hobby Marketing Solutions joins us on today’s episode of the True Craft Podcast to share some of her hard-won, craft-specific marketing advice to help you sell more beer, including: Whether you’ve been marketing for years ...
Listen

Kitchen Keys For Success with Gabrielle Blanco of Buckstin Brewing Company

Gabrielle Blanco, Owner of Buckstin Brewing, joined us for this killer episode of The True Craft Podcast. With a long history in the restaurant industry and a booming brewery (that’s currently expanding), Gabi advocates for why all breweries should operate ...
Listen

Curating a Foolproof Food Program with Michelle Tressler of Hinterland Brewery and Restaurant

We are thrilled to welcome Michelle Tressler of Hinterland Brewery and Restaurant on today’s episode of The True Craft Podcast! With nearly three decades of experience, Michelle sheds light on the immense value that a solid food program can have ...
Listen

Navigating “Beer Guns” and the Next Gen with Richard Fennell of C&G Brewing

On today’s episode of The True Craft Podcast, no stone is left unturned. Katy and Chris welcome Richard Fennell of C&G Brewing out of Dallas, TX. From managing thirty-six “beer gun” taps to navigating Texas beer laws, this episode takes ...
Listen

A Deep Dive on Cider with Adam Ruhland of Wild State Cider

Join Katy Noel and Chris Farmand for a very special episode of The True Craft Podcast. In this week’s episode, we welcome Adam Ruhland of Wild State Cider to dive into the dynamic world of cider.  We explore trends shaping ...
Listen

A Revolution of Upcycling with Russell Heissner of Barrel House Z

We are thrilled to kick off the new year by welcoming Russell Heissner of Barrel House Z onto The True Craft Podcast! Russ is truly a wealth of knowledge in brewing sustainability. Having developed technology to upcycle spent grain, breweries ...
Listen

SBS: A Year in Review with Chris Farmand & Katy Noel

In a special iteration of The True Craft Podcast, Katy interviews Chris on his reflections of the various investments made at Small Batch Standard in 2023. Get a glimpse at the inner workings of SBS, including how we’ve built out ...
Listen

Mastering Sourdough and Market Strategy with Philip Maple of Barley & Pie Brewing Company

Today on The True Craft Podcast, Chris and Katy welcome Philip Maple from Barley & Pie Brewing Company. Join us as we explore Philip’s sourdough journey including the trials and triumphs of mastering the craft. What forethought and strategies are ...
Listen

Regionalization in Craft with Colin Spoelman of Kings County Distillery

While we’re often discussing beer, there is another whole side to craft: spirits. How do buying behaviors differ between beer and spirits consumers? What can we learn about each segment of this industry through the lens of the other? Join ...
Listen

Minuscule Margins with Katy Noel and Chris Farmand

It’s no secret: We both know you’re likely not raking in cash from the wholesale side of your business. Join Chris and Katy on this week’s episode of the True Craft Podcast to get a peek at an internal conversation ...
Listen
Scroll to Top