Craft Brewery Consulting, Accounting
and Financial Strategy

Call us an accounting firm, brewery consulting firm, a business liaison, a strategic advisor, whatever you like. Most importantly, we help craft breweries grow profits, and our team was built to augment yours to accomplish exactly that.

“Chris and the Small Batch Standard team are an integral member of Wicked Barley. We consider our relationship a partnership. Chris has been there every step of the way to help offer guidance for key financial decisions as well as operational questions. His team has demonstrated invaluable knowledge in the brewery industry and has kept us from flying blind. If you are starting or running a craft brewery, Small Batch Standard is a no brainer.”
philip maple
Philip Maple
Co-Founder & Brewmaster, Wicked Barley
"Chris and Small Batch Standard have been instrumental for growing our business. We switched to his firm after being open for about two years. His knowledge and guidance has allowed us to tighten up our systems and processes, letting us concentrate on growing our business with the knowledge that our back office is in good order."
justin cox
Justin Cox
Founder & CEO, Atlas Brew Works

The Head of the Class Breweries
we’re privileged to partner with

Do you know your brewery’s true Profit Potential?

Profit is the growth engine for your brewery.

Take our profit potential assessment to find out where you stand, and get a custom report from us on your next steps to increased profits and growth.

"I wish we would have discovered your material 10 years ago. Following the lessons we learned, our taproom was up in 2018 70% over 17. So far this year, we are up over 100% over 2018."
Karlos Knott
President, Bayou Teche Brewing

Increase your
Taproom Sales

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Your taproom is the highest margin profit center in your brewery.

Our 3 Steps To 30% More Taproom Sales guide will show you exactly how to increase your margins and sales, starting today.

Reduce your monthly
Debt Payment

What would eliminating half or all the debt on your books do to your brewery?

We put together a short and sweet Debt Paydown Guide to help you establish a payoff plan to do just that.

Position to sell
Your Brewery

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Do you ever wonder: “What would it take to sell my brewery?” 

We wrote our Position to Sell Your Brewery in 18 Months white paper to help you answer that exact question.

Get the bi-weekly Craft Insider Newsletter

Get a direct pipeline to the trends, intelligence, and best practices we see every day from inside the craft industry. Sign up and we’ll send you an actionable email every two weeks.

Hi, I’m Chris

And using numbers to see around corners is my superpower.

Over the past 9 years, I’ve had the privilege to work with 100+ craft breweries across the U.S. and have put that superpower to use, helping them achieve significant bottom-line improvements while streamlining their operations.

In doing so we’ve identified, refined, and tested a repeatable set of strategies, tools, and processes that work regardless whether you’re brewing deep dark stouts, wacky IPAs, or crisp traditional pilsners.

Compliance is our baseline, profit is our focus. And our numbers-first brewery consulting approach is the perfect fit for brewers looking for industry-leading growth.

We’d love to help you do just that.

Chris Farmand, CPA, MBA
Founder, Small Batch Standard

Chris has been featured by

The Small Batch Standard Team

Meet the team ready to help your brewery thrive

Breweries that work with us aren’t just hiring “the brewery consultant,” or a CPA that “does the books and taxes for us.” Instead, you get a deep bench of experience and specialization in accounting and brewery consulting for craft breweries, brewery finance, and back-office brewery management and operations.

brewery accounting ruchi goyal

Ruchi Goyal

Senior Accounting & Tax Manager

brewery accounting bridget bell

Bridget Bell

Senior Brewery Accountant

Allison Donovan

Brewery Accountant

Jocelyn Lipinski

Brewery Accountant

brewery accounting tom miller

Tom Miller

Dir. Sales & Marketing

Logan Chamberlain

Accounting Intern

Our goal is straightforward. We’ll show you the best practices and streamline your finances and back office so that you can get back to what you got into the business to do in the first place: brewing delicious beer, building a business with legacy, and creating memorable experiences for your customers.

Numbers-Powered Growth

Outsourced Accounting | Tax Planning | Growth & Profit Consulting | Best Practice Advising

For most breweries, the numbers are the “uncomfortable unknown.” Owners rely on the local CPA or the jack-of-all-trades, in-house bookkeeper to prepare the financials they use to make the most meaningful decisions in their business.

In practice, those indicators lag far behind real-time performance and are rarely reliable inputs. This means those key decisions are instead made based on gut feel, with some after-the-fact course correction thrown in the mix.

More than a few people did exactly this during the “gold rush” early days and came out fine. But as the craft market continues to mature, making key decisions without direct visibility into the numbers and their interpretation doesn’t cut it anymore.

Today, compliance and operational excellence are table stakes, and the gap between the Head of the Class breweries (with their remarkable profitability, breakout growth trajectory, and brand recognition) and the rest of the field keeps getting wider.

Numbers-Powered Growth is our foundational brewery consulting and accounting service designed to help our craft partners make those industry-leading decisions. Are you one of them?

The Numbers

By outsourcing your bookkeeping, tax, and back office processes to us, you immediately delegate a core business function (one that we do better than anyone else) off of your plate.

At the same time you augment your staff with a team of craft brewery industry experts, and entirely offload tax planning, filing, and compliance risks.

The magic happens once we’ve seen two monthly cycles of your financials. At this point, Chris Farmand can start to apply his superpower: interpreting your numbers to uncover opportunities to increase profit, invest in growth, and avoid mistakes.

This will be the focus during our Numbers Huddles (quarterly or monthly), and will form a cadence of accountability for moving your business forward.

We focus on both internal processes, as well as areas that drive the bottom line, including (but not limited to) Sales, COGS, Labor, Advertising, and Occupancy.

Growth Acceleration Support Options

Goal Tracking: In addition to the guidance we provide during our regular Numbers Huddle meetings, we’ll help you track and hold you accountable to the objectives we develop each month. This supplements our core process and ensures you’re hitting the targets we set.

Access to Chris Farmand: Chris has helped breweries make key decisions week-in and week-out for almost a decade. With this added brewery consulting option, you can email or call anytime for review, input, and advice drawn directly from his experience and body of knowledge. Many owners find this aspect of our service worth the price of admission alone.

On-Site Visits: For added accountability and direction, you also have the option of scheduling an annual or quarterly visit with Chris at your facility for direct hands-on strategic guidance.

Full Business System Facilitation: For the breweries highly committed to breakout growth, you’ll have the option of using Chris as your leadership team facilitator, integrating success into your organization from the ground up.

Brewery Business Blueprint Program Membership

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Brewery Business Blueprint is our premium online client membership program designed to help the breweries we work with increase profitability, grow their outside sales, and streamline their operations and back office by implementing the proven best practices and standards we’ve spent the last decade collecting and refining.

Members have access to six self-contained video courses, template sets, and benchmarking metrics for maximizing your taproom, cash flow, merchandise revenue, inventory controls, and outside sales team. We also run a weekly Small Batch Standard Academy training series, which includes additional insights and Q&A from Chris to compliment the Brewery Business Blueprint material and Numbers Huddle Process.

“Chris exposed us to money we were leaving on the table in our taproom. To the tune of $15,000 per month. His strategies in the Brewery Business Blueprint are a starting point for any successful taproom. We look forward to future wins with Chris!”
charles caldwell
Charles Caldwell
Co-Founder, Tin Roof Brewing
"After reviewing the material in Chris’ modules we decided to leverage our kitchen to help us provide extra momentum for beers on tap that were moving slower than we hoped... We have continued to use this technique over the last several weeks with similar increases for the beer brands selected being witnessed."
John Haggerty
Brewmaster, Warped Wing Brewery
"I recently purchased a brewery and hired Chris to help transition the back office from the previous owners. I was pleasantly surprised as Chris’s breadth of knowledge in the beer industry helped improve ALL aspects of my business. Thanks to Chris, my brewer is making better beer, my sales rep is focused on her key accounts, and my back office is running smoothly. On his most recent visit, Mr Farmand was able to identify $100,000 in savings in our brewery operations. We plan on using his services as we expand. I would give Chris my highest recommendation."
Dan Bilzor
Managing Partner, Bone Hook Brewing
“I would highly recommend working with Chris and the team at Small Batch Standard when starting a brewpub. Having tested processes, software, planning in place on day one was critical; it allowed our team to focus on what we do best while Chris and his team did the same. We will continue working with SBS for our monthly reporting, taxes, payroll, and planning.”
Alex Violette
Pasteur Street Brewing
“We run a very lean operation at Central 28, and have always felt that our time and energy are best directed towards the core mission of our brewery: making great beer and engaging with our supporters. Unfortunately there’s a lot to do in a brewery, and many of them are things we either aren’t great at or take up too much time… we hired Small Batch Standard because managing our financials was a massive drain on our time, and we weren’t doing a great job. Then, we were pleasantly surprised to find we had connected with a partner that has a keen sense for business development combined with the always valuable outsider perspective. They are much more than an accounting service, and as we prepare to grow Chris’ insight is increasingly valuable…”
Geoff DeBisschop
Brewmaster, Central 28 Beer Company

If you’re ready To Explore
whether Small Batch Standard can help you grow

Then we should schedule a short discovery call where…

  • You spend the time to complete our pre-call survey to let us know about your brewery, and then 30 minutes on a call with Chris.
  • We'll review your goals and growth targets to uncover if our numbers-first approach could deliver value to your firm.
  • We'll determine whether we could be fit to work together and I'll walk you through the options we recommend either way.