In this episode of The True Craft Podcast, we delve into niche branding and marketing strategies with Nick and Christina Lumsden, the innovative minds behind Dogleg Brewing. With a passion for both golf and beer, they’ve seamlessly merged their passions to create a distinctive brand and customer experience that has greatly benefitted their business.
Main takeaway: It is essential to not only identify your ‘niche’ but cultivate a lasting community. From leveraging distribution initiatives to multi-channel marketing efforts, Nick and Christina share actionable insights on how to authentically connect with your target audience and foster lasting relationships.
Links:
Dogleg Brewing Company – Website
Dogleg Brewing Company – Instagram
Dogleg Brewing Company – Facebook
Nick and Christina’s Contact Info:
nick@doglegbrewingco.com
christina@doglegbrewingco.com