Chris Farmand

Chris Farmand is the Founder and CEO of Small Batch Standard, the premier financial agency built to serve the craft brewing industry. Chris and the SBS team have spent the better part of the past decade working with 100+ craft breweries across the U.S., all with one singular aim: helping craft breweries, distilleries, and cideries grow profits.

The Craft Beer Marketing Playbook: Principles for effective revenue generation

This craft beer marketing “playbook” comes from an alternative perspective. Not colored by any “pet” theory or approach, it’s instead a collection of observations from the front lines. What are the best in the business doing and what can we learn from it? And because our focus is on finance, growth, profit… the numbers, not …

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Package Store Graph 1

The Package Store Study: How breweries are using to-go sales to replace lost taproom revenue

A few weeks back, we explored some initial thoughts on the new Package Store model that has emerged as a result of the corona-shutdown. Then we dug a bit further into the financial implications that this newfound emphasis on packaged product sales would have both during and after the crisis. And now most recently, we’ve …

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The SBS Employee Handbook (Excerpt)

This handbook exists in order to document everything that goes into what makes Small Batch Standard what it is: a specialized, expertise-based financial agency aimed at helping breweries grow profits, and doing so in a way that facilitates deep, successful relationships. In order to accomplish this, we need a team of self-motivated, independent, autonomous contributors …

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ekos finance webinar

Ekos Finance Webinar: Using the crisis to shore up weaknesses and rebuild the P&L

Last week, we had a chance to team up with Ekos to talk about the current state of the craft industry, The Package Store pivot, and some of the specific financial implications of the new model both during and post-COVID. Here’s the webinar replay: And here are some timestamps for reference: 0:00 – Introduction and …

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