Calling back the introductory Long Game post. What is the ultimate goal of any parent? How do we keep this goal, front and center, when you have a starving screaming kid choking on their own snot because they are in a tantrum spiral which they can’t help? It’s hard to stay calm and level headed …
My children went back to school 3 weeks ago. Kids belong in school. Year-around. No breaks, ever. Kidding, I sympathize with my kids’ short summer break when compared to what I used to have. But I’ll take it. The importance of this information is paramount because back in May I moved my office into my …
If the Zombie apocalypse were to occur tomorrow, my wife would be one of the first people to go. I know it, she knows it. We talk about it all the time. I think you would agree with me when I say a Zombie apocalypse would force your hand to make really hard decisions. Hard …
Hope you had a good week. I am sensing that my explanation of the Long Game was a bit rushed and murky last week. To clarify, Tom MIller, our COO, sent me this video which should clear up any confusion. (Please Watch) Hilarious, I know. The saddest part is, it basically sums up how 80% of the brewing industry operates. …
Since returning from CBC, I have been fielding 5 new discovery calls a week from breweries wanting to learn more about what we do. I stopped counting after the 6 week mark, but they keep coming. On the surface, it appears live speaking events are an excellent lead generation tool. Signaling roadshow? I have shown up to every one …
I want to talk about case equivalents. Let’s start off with a definition of CE. CE is case equivalent, and this is the language of distributors. Start introducing this verbiage in sales meetings. And to quote our friend Kary Shumway: “The case equivalent, or CE, is a standard unit of measure for a beer wholesaler. …
I must admit a rather large mistake I have made on my entrepreneurial journey. It has to do with hiring. More specifically my methodology on hiring. Or better yet, my old methodology. Being the astute bean counter and tax stallion that I am, I thought I needed to surround myself with other astute stallions to …
Well folks, It’s that time of the year again when we start planning for… Tax time! Arguably everyone’s favorite time of the year. Said no one, ever. Pardon the sarcasm. This will be the only tax post for the year, so bear with me. The stance I take on taxes is, it is a form …
“I’d be hard pressed if you work with another brewery with our same business plan.” “I’m curious how many breweries you work that have the same structure as us, I bet not many.” “We are unique.” MODEST ANNOUNCEMENT: When it comes to the business of your brewery, YOU ARE NOT SPECIAL. Hard pill to swallow? …
True story. I was in a Quarterly Huddle* with Rob and Rita last week when I noticed something interesting. They sell, on average, around $27k in merchandise a month. Yep, you read that correctly, $27,000 in merchandise per month. Important note: No online sales, no DTC… this is merchandise sold out of a single location. …