This is Part 4 of our journey through the typical brewery: what we see, what should be there, and what the implications are on profit, growth, and legacy. You can circle back to Part 1 (Finance) here, Part 2 (Taproom) here, or Part 3 (Distribution and Operations) here. Ladies and Gentlemen, this one is going …
A Look Inside Part 4: Vision and Leadership in The Typical Brewery Read More »
This is Part 3 of our journey through the typical brewery: what we see, what should be there, and what the implications are on profit, growth, and legacy. You can circle back to Part 1 (Finance) here or Part 2 (Taproom) here. Make the leap. Dive in with both feet. Lean in and plow forward. …
A Look Inside Part 3: The Typical Brewery’s Distribution and Operations Read More »
This is Part 2 of our journey through the typical brewery: what we see, what should be there, and what the implications are on profit, growth, and legacy. You can circle back to Part 1(Finance) here. It’s been a while since I’ve used it… And it’s think it’s time to pull it back out. Honey …
A Look Inside Part 2: The Typical Brewery’s Taproom Read More »
This is Part 1 of our journey through the typical brewery: what we see, what should be there, and what the implications are on profit, growth, and legacy. Out in the taproom it’s all smiles. Out in the production area the team is brewin’ it up. All is well in the brewery. Or so it …
A Look Inside Part 1: Finance In The Typical Brewery Read More »
I have visited breweries all over the U.S. More than I can count, or really remember. What I do know is they span the whole country, east to west, north to south. While most look and smell the same… Under the hood, they are different, very different. For the most part, they all have the …
What do I find when I look inside the typical brewery? Read More »
This craft beer marketing “playbook” comes from an alternative perspective. Not colored by any “pet” theory or approach, it’s instead a collection of observations from the front lines. What are the best in the business doing and what can we learn from it? And because our focus is on finance, growth, profit… the numbers, not …
The Craft Beer Marketing Playbook: Principles for effective revenue generation Read More »
A few weeks back, we explored some initial thoughts on the new Package Store model that has emerged as a result of the corona-shutdown. Then we dug a bit further into the financial implications that this newfound emphasis on packaged product sales would have both during and after the crisis. And now most recently, we’ve …
This handbook exists in order to document everything that goes into what makes Small Batch Standard what it is: a specialized, expertise-based financial agency aimed at helping breweries grow profits, and doing so in a way that facilitates deep, successful relationships. In order to accomplish this, we need a team of self-motivated, independent, autonomous contributors …
Last week, we had a chance to team up with Ekos to talk about the current state of the craft industry, The Package Store pivot, and some of the specific financial implications of the new model both during and post-COVID. Here’s the webinar replay: And here are some timestamps for reference: 0:00 – Introduction and …
Ekos Finance Webinar: Using the crisis to shore up weaknesses and rebuild the P&L Read More »
Over the past six weeks, amid the chaos, the gloom and doom, and the uncertainty of what comes next, something remarkable has happened. Yes, folks are out there laying out big scary numbers on brewery closures, crushing loss of revenue, and predictions about the coming recession, depression, whatever we end up calling this thing. But …
The Package Store: Opportunity amidst the chaos for a new normal Read More »