Chris Farmand

Chris Farmand is the Founder and CEO of Small Batch Standard, the premier financial agency built to serve the craft brewing industry. Chris and the SBS team have spent the better part of the past decade working with 100+ craft breweries across the U.S., all with one singular aim: helping craft breweries grow profits. Meet Chris.

No-Flow Zone

My wife often uses the word “flow.” I hate the word.  For those unfamiliar with the term, it was developed by Gen Z and it’s meant to describe a free spirit. Someone who lets things go easily and takes life with a grain of salt. Someone who flows typically has a hard time accepting reality. …

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Embrace the future of craft

I’m here to share another call I had. When I experience a call like this, it’s my moral duty for me to get it out there just to make sure we are all on the same page. The background is: Brewpub, located in a major market, currently generates $1.5m in revenue. To fill capacity and …

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Margins

I walked in my kitchen the other night and was greeted by three children banging their fists on the dinner table chanting in unison: “Amazon is never wrong!” Imagine this? These days, the damn kids are programmed at a very young age that a button on my phone will deliver them stuff. I used to …

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Aces: When Mavericks Become Leaders

I compare the craft brewing industry to the youngest sibling in a household. See, the youngest child usually doesn’t spend a lot of time with Thomas the Tank Engine or building blocks. The youngest child is usually mirroring their older siblings, inadvertently skipping over age-appropriate activities in a rush to grow up. In my household …

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Aces: Leadership in 2023

2023 is a year stacked with possibility. 2023 is also a year that will be full of its fair share of challenges, anxieties, and hard decisions. We believe that regardless of what business you’re in, 2023 is a year for high-level execution. And at the foundation? Your team. Our team. At SBS, this has never been more …

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Stay of Execution

Hey there, Happy New Year My name is Chris Farmand and I am the founder at Small Batch Standard. We are the premiere financial agency for craft. Over the past 12 years our team has been immersed in craft beer finance. Needless to say we have learned a lot, and the industry has evolved. I …

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Mind the Gap – Expenses

If you are just joining us….welcome.Over the past 2 weeks I have been on a tear about the importance of Minding the Gap in your brewery’s finances. First up was Revenue and then came Cost of Goods Sold… And today we are talking about the hard part…General and Administrative Expenses. No one is talking about …

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Mind the Gap – COGS

When I visited London as a teenager I still remember seeing “Mind the Gap” everywhere. Street vendors and tourist shops were filled with merch plastering the words on hats, shirts, bags, etc, etc, etc Looks like that might still be the case today… Anyways. So it’s been a week since I’ve asked you to book …

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Revenue Obsessed

Happy December, damn this year flew by. Brewery owners are obsessed with revenue. Sometimes referred to as “Sales” or “Top Line” “Bruh, sales are down 20% quarter over quarter and we don’t know what to do.” I am getting the sense that as long as revenue remains the same or grows, you think everything will …

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The Long Game Leadership

Calling back the introductory Long Game post. What is the ultimate goal of any parent? How do we keep this goal, front and center, when you have a starving screaming kid choking on their own snot because they are in a tantrum spiral which they can’t help? It’s hard to stay calm and level headed …

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