Chris Farmand

Chris Farmand is the Founder and CEO of Small Batch Standard, the premier financial agency built to serve the craft brewing industry. Chris and the SBS team have spent the better part of the past decade working with 100+ craft breweries across the U.S., all with one singular aim: helping craft breweries grow profits. Meet Chris.

Aces: Leadership in 2023

2023 is a year stacked with possibility. 2023 is also a year that will be full of its fair share of challenges, anxieties, and hard decisions. We believe that regardless of what business you’re in, 2023 is a year for high-level execution. And at the foundation? Your team. Our team. At SBS, this has never been more …

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Stay of Execution

Hey there, Happy New Year My name is Chris Farmand and I am the founder at Small Batch Standard. We are the premiere financial agency for craft. Over the past 12 years our team has been immersed in craft beer finance. Needless to say we have learned a lot, and the industry has evolved. I …

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Mind the Gap – Expenses

If you are just joining us….welcome.Over the past 2 weeks I have been on a tear about the importance of Minding the Gap in your brewery’s finances. First up was Revenue and then came Cost of Goods Sold… And today we are talking about the hard part…General and Administrative Expenses. No one is talking about …

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Mind the Gap – COGS

When I visited London as a teenager I still remember seeing “Mind the Gap” everywhere. Street vendors and tourist shops were filled with merch plastering the words on hats, shirts, bags, etc, etc, etc Looks like that might still be the case today… Anyways. So it’s been a week since I’ve asked you to book …

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Revenue Obsessed

Happy December, damn this year flew by. Brewery owners are obsessed with revenue. Sometimes referred to as “Sales” or “Top Line” “Bruh, sales are down 20% quarter over quarter and we don’t know what to do.” I am getting the sense that as long as revenue remains the same or grows, you think everything will …

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The Long Game Leadership

Calling back the introductory Long Game post. What is the ultimate goal of any parent? How do we keep this goal, front and center, when you have a starving screaming kid choking on their own snot because they are in a tantrum spiral which they can’t help? It’s hard to stay calm and level headed …

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The Long Game Operations

My children went back to school 3 weeks ago. Kids belong in school. Year-around. No breaks, ever. Kidding, I sympathize with my kids’ short summer break when compared to what I used to have. But I’ll take it. The importance of this information is paramount because back in May I moved my office into my …

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The Long Game Distribution

If the Zombie apocalypse were to occur tomorrow, my wife would be one of the first people to go. I know it, she knows it. We talk about it all the time. I think you would agree with me when I say a Zombie apocalypse would force your hand to make really hard decisions. Hard …

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The Long Game Taproom

Hope you had a good week. I am sensing that my explanation of the Long Game was a bit rushed and murky last week. To clarify, Tom MIller, our COO, sent me this video which should clear up any confusion. (Please Watch) Hilarious, I know. The saddest part is, it basically sums up how 80% of the brewing industry operates. …

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The Long Game Playbook

Since returning from CBC, I have been fielding 5 new discovery calls a week from breweries wanting to learn more about what we do. I stopped counting after the 6 week mark, but they keep coming. On the surface, it appears live speaking events are an excellent lead generation tool. Signaling roadshow? I have shown up to every one …

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