Author name: Chris Farmand

If you’ve listened to the podcast up to this point, you may have noticed how much we bring up EOS. For those who are unfamiliar, EOS stands for entrepreneurial operating system, and is the brainchild of entrepreneur and author Gino Wickman. In our second episode of this season, we spoke with Michael Memsic from Sanitas […]

Today we’re discussing the ever relevant topic of distribution. Adam talks about the high demand in the early days of Reuben’s, what the process of transitioning from bottles to cans was like, and an overall perspective on cultivating a relationship with distributors. Then we talk to Susan Michalek and Jeff Manol from Muddy York Brewing

Today we’re talking about sharing the vision and leading the brewery team. The guest for this episode is Harris Stewart from TrimTab Brewing Co out of Birmingham, Alabama. We hear from Adam about the different cultural leadership styles he has experience with, Harris tells us how he transitioned away from micromanagement, and how he views

Today we’re talking operations. In other words, how to keep sh*t from hitting the fan. Adam tells us about his current search for a Director of Operations role, the methods used when introducing a new brewer, and the hiring/interview process at Reuben’s Brew.  Then we bring in our guest, Aaren Simoncini from Beer’d Brewing Company

Marketing? Advertising? Branding? PR? Call it what you like… the bottom line is customers need to know you exist.  In this episode we start off with Adam giving us the background behind the clean look of the Reuben’s Brews logo, he tells us about the 10 by 10 test and how it helps with shelving

For the first two seasons we’ve reserved the second episode to discuss what we called atypical times, but things have changed since then. Depending on where you are, things may be returning to “normal.” So today we’re talking about this post-COVID world we live in. Adam tells us what he considers one of the most

Welcome back to another season of The True Craft Podcast! We’re thrilled to introduce our co-host for Season 3, Adam Robbings from Reuben’s Brews out of Seattle, Washington. Adam is an incredible wealth of knowledge as well as a podcasting pro as the co-host of the podcast Reuben’s Sightglass. We start the season off with

We’re back with one final Friends of SBS episode before Season 3 releases next week. In this episode, we’re joined by the Chief Economist of the Brewers Association, Bart Watson. We talk about breweries charging their worth, how direct-to-consumer is coming into play, and Bart gives us his thoughts on the current state of the

We’ve brought up this name quite a bit on the podcast…  We believe Ekos is the quintessential software for craft beverage businesses. That’s why we are super excited to welcome the guest for this week’s edition of Friends of SBS. Today we’re talking with CEO of Ekos, Josh Mckinney. Josh tells us how Ekos found

We’re back with one last edition of Office Hours before we drop some guest content in anticipation of Season 3. Breweries are no strangers to the concepts of generalization versus specialization. So today’s episode is all about niche firms and specialization. We’re talking with another superstar here at SBS, Michelle Ryan, a Brewery Accountant and