Marketing? Advertising? Branding? PR? Call it what you like… the bottom line is customers need to know you exist.
In this episode we start off with Adam giving us the background behind the clean look of the Reuben’s Brews logo, he tells us about the 10 by 10 test and how it helps with shelving choices, along with an overview of some early branding decisions.
Then we bring our guest, Bret Hamilton, co-founder of Stone Corral Brewing out of Richmond, Vermont.
Bret tells us the story behind the name Stone Corral, he talks about the effect of being around some of the big Vermont beer behemoths, and how marketing ties into the vision and environment in the brewery.