Author name: Chris Farmand

I sent my 5-year-old to kindergarten in a brewery tee-shirt… (BY ACCIDENT) Poor guy, look how cute he is.  Anyways, the teachers did not think it was funny. They didn’t write him up, but they did send a note home, citing the code of conduct.  I take 100% responsibility for this and guess I need […]

What’s the deal with the corn nuts? Back when I was in high school, Conan O’Brien released a sketch where they were casting a replacement for Jerry Seinfeld.  You can watch it here. Done wiping your tears? Why are breweries quickly shifting to a brewpub model? The pandemic has accelerated this, but even before the

Fresh off my trip to CBC and… expansion season is here! Wow, it’s really happening. AS IT SHOULD.  2nd, 3rd, and 4th locations Kitchen build-outs  Food partnerships Here’s the deal. As a business, all of your vulnerabilities have been exposed… And you’ve survived.  The past 2 years have given you time to reflect on your

I’m back, friends! Fresh off a 9-month hiatus from writing to get the podcast going, and while the podcast has been a blast, I miss writing. And I’m curious, do you also feel like your life is moving in fast forward? Being a father of three I regularly hear:  “Cherish these moments. The kids, they

When I first started out. I was a generalist that had a passion for accounting technology.  I set out to be the premiere accounting technology firm in North Florida. Little did I know, I would have a panic attack on day 4, and more importantly, realize that premiere accounting tech was not going to cut

I’m an optimist. And so naturally, I’m always looking for the positives in any situation. One positive that’s emerged from The ‘Rona ordeal is that we’ve been forced to think hard about which products, professions, industries, etc. are most robust against market interruptions. And right at the top of that leaderboard has gotta be… The

WTF happened to the fitness industry during Covid? All inventory, wiped out clean.  Sure you could go to Facebook marketplace and purchase kettlebells for $2/lb from the homer who is greasing the receiving boy at Academy Sport, but for those of you not in the kettlebell market, that’s expensive! Where did all the inventory go?

Given the last seven months of craziness, I feel like we have become hardened as a society.  I label it….Covid-Force! Each of us have developed a layer of emotional and mental stability, enabling our inner primitive animal to rise and deal with life’s shit. It’s kinda like we’ve hit the reset button… Acknowledging this, I

Today, I want to talk about capacity at your brewery. We’ve been busy working on Brewery Business Assessments (BBA) and have stumbled across a discouraging theme.  Excess capacity.  A semi-natural reaction for this is to blame Covid or draught sales coming to a standstill. While this may offer some temporary relief, blame is not going

This is Part 4 of our journey through the typical brewery: what we see, what should be there, and what the implications are on profit, growth, and legacy. You can circle back to Part 1 (Finance) here, Part 2 (Taproom) here, or Part 3 (Distribution and Operations) here. Ladies and Gentlemen, this one is going