If you are just joining us….welcome.Over the past 2 weeks I have been on a tear about the importance of Minding the Gap in your brewery’s finances. First up was Revenue and then came Cost of Goods Sold… And today we are talking about the hard part…General and Administrative Expenses. No one is talking about […]
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When I visited London as a teenager I still remember seeing “Mind the Gap” everywhere. Street vendors and tourist shops were filled with merch plastering the words on hats, shirts, bags, etc, etc, etc Looks like that might still be the case today… Anyways. So it’s been a week since I’ve asked you to book
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Happy December, damn this year flew by. Brewery owners are obsessed with revenue. Sometimes referred to as “Sales” or “Top Line” “Bruh, sales are down 20% quarter over quarter and we don’t know what to do.” I am getting the sense that as long as revenue remains the same or grows, you think everything will
Calling back the introductory Long Game post. What is the ultimate goal of any parent? How do we keep this goal, front and center, when you have a starving screaming kid choking on their own snot because they are in a tantrum spiral which they can’t help? It’s hard to stay calm and level headed
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My children went back to school 3 weeks ago. Kids belong in school. Year-around. No breaks, ever. Kidding, I sympathize with my kids’ short summer break when compared to what I used to have. But I’ll take it. The importance of this information is paramount because back in May I moved my office into my
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If the Zombie apocalypse were to occur tomorrow, my wife would be one of the first people to go. I know it, she knows it. We talk about it all the time. I think you would agree with me when I say a Zombie apocalypse would force your hand to make really hard decisions. Hard
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Hope you had a good week. I am sensing that my explanation of the Long Game was a bit rushed and murky last week. To clarify, Tom MIller, our COO, sent me this video which should clear up any confusion. (Please Watch) Hilarious, I know. The saddest part is, it basically sums up how 80% of the brewing industry operates.
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Since returning from CBC, I have been fielding 5 new discovery calls a week from breweries wanting to learn more about what we do. I stopped counting after the 6 week mark, but they keep coming. On the surface, it appears live speaking events are an excellent lead generation tool. Signaling roadshow? I have shown up to every one
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I want to talk about case equivalents. Let’s start off with a definition of CE. CE is case equivalent, and this is the language of distributors. Start introducing this verbiage in sales meetings. And to quote our friend Kary Shumway: “The case equivalent, or CE, is a standard unit of measure for a beer wholesaler.
I must admit a rather large mistake I have made on my entrepreneurial journey. It has to do with hiring. More specifically my methodology on hiring. Or better yet, my old methodology. Being the astute bean counter and tax stallion that I am, I thought I needed to surround myself with other astute stallions to