Hidden From Feed

Today we’re exploring the concept of brewery culture. We start with a quick overview of Jen’s bagpiping skills, how to see eye to eye with your founders, and we take a look at what we’re really talking about when we use the word culture.  Then we bring our guest for this episode, Matt Katase from

Today we have something a little different for you. Chris starts the episode off by diving into the topic of case equivalents (CE’s). He covers what CE’s even are, the number of CE’s your sales rep should aim for, and how that changes if you’re self-distributing or going through a distributor. Then we bring in

Jen starts the episode off by telling us her top leadership priorities, what happens when lines are crossed or too many drinks are had, and we take a deep look at accountability in the brewery. Then we bring in our special guest for the episode, Karlos Knott, owner of Bayou Teche Brewery out of Arnaudville,

Today’s episode we’re diving into the deep topic of operations. Jen starts us off by telling us why she considers her number one job to be the “team-picker”, plus a short history of MacLeod’s portfolio. Then, we bring in our guest for the episode, Joel McClosky, CEO and Founder of Four Saints Brewing Company out

Today’s guest is an industry expert specializing in brewery and craft beverage insurance. Having worked with over 150 breweries throughout his career, it’s easy to see why he’s a fountain of craft insurance knowledge.   In this episode, we’re talking with Certified Insurance Counselor Kyle C. Rheiner from CraftBrewingInsurance.com and The Beer Mighty Things Podcast. He

Coming from an advertising background, our Season 2 co-host Jen is a true expert when it comes to marketing a brewery. And that’s exactly the topic covered in this week’s episode. Chris and Jen start things off by discussing what makes a successful logo, Jen tells us about MacLeod’s early direct mail marketing campaigns, and

It’s now been over a year since COVID-19 shook up the world. In this episode, we’re taking a retrospective look at the pivoting and ingenuity of the brewing industry, as we believe we’ll be able to learn from this for years to come. Our season 2 co-host Jen Febre from MacLeod Ale starts off by

After much anticipation… Season 2 is here! We’re super excited to finally share our new season with you, and to announce our Season 2 co-host, Jen Febre, Owner and CEO of MacLeod Ale out of Los Angeles, California. Chris starts us off with an epic monologue, then Jen takes us through the early years of

Before we drop season 2 we have one more Friends of SBS segment. This one features Kary Shumway, the mastermind behind Craft Brewery Financial Training. Chris and Kary talk brewery management software, when to take the plunge and start using it, and metrics that should be top of mind for all brewery owners. Kary also

We’ve got one more segment we’d like to share with you before we drop season 2. We’re calling it: Friends of SBS. The purpose of this segment is to showcase the expertise and knowledge of our peers and colleagues in the craft industry.  In our first edition of FOSBS, we welcome someone who’s constantly spreading