What’s the point of brewing great beer if no one shows up to drink it?
That’s why this episode of The True Craft Podcast is all about marketing.
Chris and Brandon start off by breaking down the different marketing tools available to breweries, how they’ve worked throughout the years, and the thinking behind DC Brau’s iconic name and logo.
Then, in the interview portion of the episode, we talk to Alexandra McKeown, Co-Owner and Founder of Hyperion Brewing Company located in Jacksonville, Florida.
She talks about the meaning behind the name Hyperion, the many ways they value and practice inclusive marketing, their use of email, and much more.
At the end of the day, much of running a brewery is a marketing game. And after setting the stage with the first two episodes, now we really start to get into the nitty-gritty.