Author name: Chris Farmand

Coming from an advertising background, our Season 2 co-host Jen is a true expert when it comes to marketing a brewery. And that’s exactly the topic covered in this week’s episode. Chris and Jen start things off by discussing what makes a successful logo, Jen tells us about MacLeod’s early direct mail marketing campaigns, and […]

It’s now been over a year since COVID-19 shook up the world. In this episode, we’re taking a retrospective look at the pivoting and ingenuity of the brewing industry, as we believe we’ll be able to learn from this for years to come. Our season 2 co-host Jen Febre from MacLeod Ale starts off by

After much anticipation… Season 2 is here! We’re super excited to finally share our new season with you, and to announce our Season 2 co-host, Jen Febre, Owner and CEO of MacLeod Ale out of Los Angeles, California. Chris starts us off with an epic monologue, then Jen takes us through the early years of

Before we drop season 2 we have one more Friends of SBS segment. This one features Kary Shumway, the mastermind behind Craft Brewery Financial Training. Chris and Kary talk brewery management software, when to take the plunge and start using it, and metrics that should be top of mind for all brewery owners. Kary also

We’ve got one more segment we’d like to share with you before we drop season 2. We’re calling it: Friends of SBS. The purpose of this segment is to showcase the expertise and knowledge of our peers and colleagues in the craft industry.  In our first edition of FOSBS, we welcome someone who’s constantly spreading

Today, we have another killer edition of Office Hours for you. We brought out the brains behind the operation, our COO Tom Miller, to talk about the processes that keep the gears turning.  Chris and Tom discuss methodology for establishing a vision and translating it into language that can be easily understood. They also explore

We have something special for you while we put the finishing touches on Season 2…  Introducing: Office Hours, a new segment featuring Chris and the Small Batch Standard team, giving you a peek under the hood at the internal conversations we have within the (remote) walls of our firm. The purpose of Office Hours is

One whole season down! We couldn’t be more thankful to our guests, listeners, and of course our co-host, Brandon Skall. In the final episode of the first season of The True Craft Podcast, we take a casual look at some of the things we’ve learned over the past nine episodes. We talk about Kings County

If there’s one thing constantly on every brewery owner’s mind, it’s profit. Craft and community go hand-in-hand, but community can’t survive without cash. And in this episode of The True Craft Podcast, we discuss profit in the brewery. Brandon and Chris start off by comparing profit margins in taproom and distribution models, navigating price increases,

We’ve watched in amazement this past year as brewery after brewery have pivoted out of draft and into cans. But this transition is far from a “set it and forget it” situation. An increase in packaged offerings has created an increase in aluminum demand, and in this episode of The True Craft Podcast, we discuss