Coming from an advertising background, our Season 2 co-host Jen is a true expert when it comes to marketing a brewery.
And that’s exactly the topic covered in this week’s episode.
Chris and Jen start things off by discussing what makes a successful logo, Jen tells us about MacLeod’s early direct mail marketing campaigns, and why it’s so important to start posting on social media long before opening day.
Then we bring in our guests, Gabrielle Blanco and Justin Buchanan-Lopez, owners of Buckstin Brewing Company in Nederland, Texas.
They give us the history behind their name and logo, how they built brand recognition in the small town of Nederland, and their 2021 marketing efforts.