THE TRUE CRAFT PODCAST

The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.

Join us each week to hear host Chris Farmand as he chats with a guest craft owner about the challenges, opportunities, and decisions facing craft practitioners every day across the country.

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Our Latest Episodes

Mastering Sourdough and Market Strategy with Philip Maple of Barley & Pie Brewing Company

Today on The True Craft Podcast, Chris and Katy welcome Philip Maple from Barley & Pie Brewing Company. Join us as we explore Philip’s sourdough journey including the trials and triumphs of mastering the craft. What forethought and strategies are ...

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Regionalization in Craft with Colin Spoelman of Kings County Distillery

While we’re often discussing beer, there is another whole side to craft: spirits. How do buying behaviors differ between beer and spirits consumers? What can we learn about each segment of this industry through the lens of the other? Join ...

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Minuscule Margins with Katy Noel and Chris Farmand

It’s no secret: We both know you’re likely not raking in cash from the wholesale side of your business. Join Chris and Katy on this week’s episode of the True Craft Podcast to get a peek at an internal conversation ...

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The Essentiality of Experience with Mark Bjornstad of Drekker Brewing

It isn’t as simple as it used to be, is it? Good liquid alone just doesn’t cut it anymore. This week on The True Craft Podcast, Chris and Katy are joined by Mark Bjornstad from Drekker Brewing to discuss the ...

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The Portfolio Puzzle with Ben Hugus of Ursa Minor Brewing

All aboard the THC train? Where does NA fit into our business model? How do we create a thriving portfolio that kills it in distro? How do we stay relevant without exhausting our resources and losing focus? As we all ...

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Industry Maturation & The Innovation Dilemma with Joel McClosky of Four Saints Brewing

There are two indicators that an industry has matured: a lack of growth and a lack of innovation. The craft beer Age of Exploration throughout the 2010s led to questions like, “What could beer be?” which brought about nontraditional beer ...

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Hiring, Humble Pie, & AI with the Co-Founders of Fernson Brewing Company

No matter how you slice it, ownership needs to carry some measure of accountability when it comes to staff turnover and creating a positive culture. Chris and Katy welcome Co-Founders and Co-CEOs, Derek Fernholz and Blake Thompson, from Fernson Brewing ...

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Surviving Craft with Michael Memsic from Sanitas Brewing Co.

It’s scary to be honest with yourself. (Happy Halloween, anyone?) But it’s impossible to be successful while living in a false reality. We are pleased to welcome back a True Craft Podcast veteran in this week’s episode: Michael Memsic from ...

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The Relationship ROI with Pearce Fleming from Commonhouse Aleworks

Community goes beyond patron services: We’re talking wholesalers, retailers, local organization leaders, and employees. And when it comes to return on investment, it’s hard to find something that can be more lucrative than authentic relationship building. Chris and Katy are ...

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The Revenue in Risk-Taking with Sam Kazmer from Elsewhere Brewing

There is a nuanced game of risk-taking that all business owners must play in order to succeed; however, while there is no profit without risk, risk does not guarantee a profitable business. Chris and Katy are joined on this episode ...

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