Industry Maturation & The Innovation Dilemma with Joel McClosky of Four Saints Brewing

There are two indicators that an industry has matured: a lack of growth and a lack of innovation.

The craft beer Age of Exploration throughout the 2010s led to questions like, “What could beer be?” which brought about nontraditional beer concoctions that intrigued consumers. But now we are experiencing a shift in consumer behavior and what was once seen as innovative is now met with a desire for just solid, great-tasting classics.

How do you walk the line of innovating enough… but not overextending your business? How are style cycles influencing craft? And what impacts occur to the industry as younger generations come of drinking age?

Chris and Katy welcome Joel McClosky of Four Saints Brewing onto The True Craft Podcast to discuss all this and more on today’s episode.


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