Author name: Keaton Jadwin

the true craft podcast

Every Beer Has a Story with Chris Cesnek & Brandon Monroe of Paperback Brewing

In this episode, we chat with Chris Cesnek and Brandon Monroe, the creative co-founders of Paperback Brewing Company. Their brewery’s edgy, 80s and 90s pop culture-inspired design has captivated Los Angeles locals, creating a truly memorable brand experience. A few topics we cover in this episode:   How storytelling shapes a brewery’s brand identity. Strategies

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Three Ingredients to High-Margin, Repeat Business in The Taproom and Self-Distro

Welcome to another exciting update from The True Craft Podcast Recap! This month, we had the honor of chatting with Andrew Coplon, the Founder of Craft Beer Professionals and Secret Hopper, and Phillip McLamb, COO and Co-Founder of Resident Culture Brewing out of Charlotte, NC. Throughout April, our discussions covered two main topics: the taproom

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The Riches are in the Niches

This month on The True Craft Podcast we welcomed Nick and Christina Lumsden, Co-Owners of Dogleg Brewing Company out of Vista, CA and Dave Morgan, Founder of SingleSpeed Brewing out of central Iowa. March was all about how to leverage a niche and a more cost-effective approach to distribution by collaborating with other small breweries. *presses PLAY

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Bought In

I was just on my drive home from my son’s basketball game, and I could not wait to get in front of the camera because . . .

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