Recent Posts

This week I am in Sheridan, Wyoming attending the WYO Brewers Summit.  So happy that we are meeting in person again. I was invited to speak at the two day conference and my talk is polished, ready to offend everyone in the room at least once. My wife reminds me all the time that my […]

Cheers to 11 years! Last Friday SBS turned 11.  Wow, it’s been 11 years of helping breweries and distilleries. Another cool thing happened last week, I got to talk about margin versus markup.  Before I talk about the differences between the two, let’s talk about YOUR gross margin in wholesale.  Do you know what your

I sent my 5-year-old to kindergarten in a brewery tee-shirt… (BY ACCIDENT) Poor guy, look how cute he is.  Anyways, the teachers did not think it was funny. They didn’t write him up, but they did send a note home, citing the code of conduct.  I take 100% responsibility for this and guess I need

What’s the deal with the corn nuts? Back when I was in high school, Conan O’Brien released a sketch where they were casting a replacement for Jerry Seinfeld.  You can watch it here. Done wiping your tears? Why are breweries quickly shifting to a brewpub model? The pandemic has accelerated this, but even before the

Fresh off my trip to CBC and… expansion season is here! Wow, it’s really happening. AS IT SHOULD.  2nd, 3rd, and 4th locations Kitchen build-outs  Food partnerships Here’s the deal. As a business, all of your vulnerabilities have been exposed… And you’ve survived.  The past 2 years have given you time to reflect on your

I’m back, friends! Fresh off a 9-month hiatus from writing to get the podcast going, and while the podcast has been a blast, I miss writing. And I’m curious, do you also feel like your life is moving in fast forward? Being a father of three I regularly hear:  “Cherish these moments. The kids, they

In years past, Chris has kicked off each January with a new set of “crystal ball” predictions for what the next year might hold.  And to his credit, for the most part he’s been right on the money . But you may have noticed the conspicuous absence of said predictions this year.  That’s intentional. Sure,

It was mid-morning on a perfectly ordinary Tuesday when I hopped on a Zoom call.  With what seemed like just another business owner looking for just another consultant to help with just another marketing campaign, something was a bit different this time. Without the usual mechanical back and forth, this guy was a little more…

When I first started out. I was a generalist that had a passion for accounting technology.  I set out to be the premiere accounting technology firm in North Florida. Little did I know, I would have a panic attack on day 4, and more importantly, realize that premiere accounting tech was not going to cut

I’m an optimist. And so naturally, I’m always looking for the positives in any situation. One positive that’s emerged from The ‘Rona ordeal is that we’ve been forced to think hard about which products, professions, industries, etc. are most robust against market interruptions. And right at the top of that leaderboard has gotta be… The