Podcast Episode

We’re back with another edition of our Friends of SBS series.  Today’s industry expert specializes in brewery branding, sales, distribution management, and much more. Our guest is Julie Rhodes the founder of Not Your Hobby Marketing Solutions out of Broomfield,  Colorado. In this episode, Chris and Julie dive deep into the topics of distribution, content marketing, and […]

Today we’re taking a look back at all our topics and guests from the Season 3 of The True Craft Podcast. Thanks to our guests, our amazing co-host Adam Robbings, and of course our listeners! In this episode, Chris and Adam talk main takeaways from Season 3, along with an overview of hops contracts. Enjoy!

Craft brewing is getting competitive… and crowded. Nowadays, if you’re a new or an existing brewery, you have to ask yourself this question: What makes my brewery different from every other brewery out there? For this episode, we sat down with a TRVE expert on the topic, Nick Nunns from TRVE Brewing Company out of

For the past 3 seasons we’ve covered the topic of distribution. Today we want to get a little more specific, and talk about pricing within distribution. The guest for this episode is Mark Bjornstad from Drekker Brewing out of Fargo, North Dakota. We talk about different scope of distribution philosophies, the concept of premium pricing,

If you’ve listened to the podcast up to this point, you may have noticed how much we bring up EOS. For those who are unfamiliar, EOS stands for entrepreneurial operating system, and is the brainchild of entrepreneur and author Gino Wickman. In our second episode of this season, we spoke with Michael Memsic from Sanitas

Today we’re discussing the ever relevant topic of distribution. Adam talks about the high demand in the early days of Reuben’s, what the process of transitioning from bottles to cans was like, and an overall perspective on cultivating a relationship with distributors. Then we talk to Susan Michalek and Jeff Manol from Muddy York Brewing

Today we’re talking about sharing the vision and leading the brewery team. The guest for this episode is Harris Stewart from TrimTab Brewing Co out of Birmingham, Alabama. We hear from Adam about the different cultural leadership styles he has experience with, Harris tells us how he transitioned away from micromanagement, and how he views

Today we’re talking operations. In other words, how to keep sh*t from hitting the fan. Adam tells us about his current search for a Director of Operations role, the methods used when introducing a new brewer, and the hiring/interview process at Reuben’s Brew.  Then we bring in our guest, Aaren Simoncini from Beer’d Brewing Company

Marketing? Advertising? Branding? PR? Call it what you like… the bottom line is customers need to know you exist.  In this episode we start off with Adam giving us the background behind the clean look of the Reuben’s Brews logo, he tells us about the 10 by 10 test and how it helps with shelving

For the first two seasons we’ve reserved the second episode to discuss what we called atypical times, but things have changed since then. Depending on where you are, things may be returning to “normal.” So today we’re talking about this post-COVID world we live in. Adam tells us what he considers one of the most