Case Equivalents And Distribution With Oliphant Brewery

Today we have something a little different for you.

Chris starts the episode off by diving into the topic of case equivalents (CE’s). He covers what CE’s even are, the number of CE’s your sales rep should aim for, and how that changes if you’re self-distributing or going through a distributor.

Then we bring in Matthew Wallace from Oliphant Brewery out of Somerset, Wisconsin.

We discuss the use of a distributor versus self-distribution, Matthew walks us through a typical delivery day, and tells us the biggest hurdle to overcome as a self-distributor. 



Oliphant Brewery

MacLeod Ale

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