Author name: Chris Farmand

Chris Farmand is the Founder and CEO of Small Batch Standard, the premier financial agency built to serve the craft brewing industry. Chris and the SBS team have spent the better part of the past decade working with 100+ craft breweries across the U.S., all with one singular aim: helping craft breweries grow profits. Meet Chris.

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Partnerships And Collaboration With Land-Grant Brewing Company

Craft brewing and local communities go hand-in-hand, but it’s much more complicated than simply hosting a few events here and there. To explore this topic further, we’re happy to welcome today’s guest—Adam Benner from Land-Grant Brewing Company out of Columbus, Ohio. Chris and Adam talk about the meaning behind the name Land-Grant, the brewery’s experience

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Case Equivalents

I want to talk about case equivalents. Let’s start off with a definition of CE.  CE is case equivalent, and this is the language of distributors. Start introducing this verbiage in sales meetings.  And to quote our friend Kary Shumway: “The case equivalent, or CE, is a standard unit of measure for a beer wholesaler.

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