Author name: Chris Farmand

In Part 2 of our Holiday Dip series, we’re transitioning from defense to offense through what we’re calling: creative revenue generation. But first… Turning The Holiday Dip On Its Head It’s a pretty badass paragraph: “Our actions may be impeded… but there can be no impeding our intentions or dispositions. Because we can accommodate and […]

This is Part 1 of our Holiday Dip Series, where we tackle the problem from the finance side of the fence. But first, before we get started… “Do we have enough?” “Will we have enough?” These are the age-old questions I get from most of the breweries I speak to about the topic of cash

The World Series and the New England Patriots… If your market happens to be attached to either of these two entities, you’re one of the few lucky breweries this year to be gifted with a nice, healthy boost in sales this holiday season. Stadiums are buying. Parties are happening and drinks are flowing. Loyal fans

Last week we addressed a real truth embedded within any successful strategy: Timing matters. The day after that post went out I had a meeting with a client to discuss expansion strategy… And if there’s anything that should fall into the “timing matters” category, it’s EXPANSION. Believe it or not, as of writing, I am

Ray Dalio of Bridgewater Associates fame, is well known for the guiding principles that: First established his investment philosophy. Later were honed and refined into a management system they use to run the firm. He credits them as “the foundation of Bridgewater’s success,” and it’s not a mystery why this is the case… They externalize

This is the last leg of the Ownership Bottleneck Series where we answer the penultimate question: What’s the owner’s role? But before we dig in, in Part 3 of this series, we spent a bit of time talking about, well… our feelings and stuff. Specifically, why it so often feels isolating and lonely as an

In Part 2 of this series, I made a brief allusion to Jocko Willink, former Navy SEAL and all-around badass. And he has a thing or two to say about accountability, the topic of this portion (Part 3) of the Ownership Bottleneck Series. In fact, he wrote an entire book about the topic. From Extreme

Hi. My name is Chris, and I am addicted to control. I have worked 60 hours a week, year after year, to build my dream company. I love my work… But secretly resent it. I put all of the responsibility on my shoulders. I am exhausted, but get up every day to do it again.

Back when we ran the Pro Tips series, we received a ton of great, thoughtful feedback. Many readers thanked us for bringing best practices to light. And in particular, sharing tips most people in the industry aren’t talking about. The brewery executive team chimed in with opinions and questions on marketing, distribution, building out a