Today we’re discussing the ever relevant topic of distribution.
Adam talks about the high demand in the early days of Reuben’s, what the process of transitioning from bottles to cans was like, and an overall perspective on cultivating a relationship with distributors.
Then we talk to Susan Michalek and Jeff Manol from Muddy York Brewing Co out of Toronto, Ontario.
They tell us how they’ve transitioned previous career skills into running a brewery, they give us the main differences in the distribution network of Canada versus U.S., and how they’ve handled sales with so many distribution obstacles.
Enjoy!
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