In this episode of The True Craft Podcast, we chat with Doug Bellenger of Well Crafted Beer Co. out of Lansdale, PA to unpack the ever-present balance of running a brewery. From creating an enjoyable fast casual atmosphere in the taproom to recalibrating wholesale margins, Doug gives a clear-eyed look at the trade-offs breweries face today.
Doug also shares what he’s learned while operating two thriving taprooms, scaling to 2,000 barrels per year, and expanding distribution across 35 counties!
Some highlights include:
- How to use distribution as a way to drive traffic to the taproom
- The pricing strategy shift you can make without sacrificing quality
- What the “sweet spot” balance looks like in 2025 for growing craft breweries
If you’re trying to balance running a profitable taproom with a growing distro program, this episode breaks down how one brewery is making it work while growing through it all.
Links
Well Crafted Beer Co. – Website
Well Crafted Beer Co. – Instagram
Find more profit in your taproom and distro business