Recent Posts

No-Flow Zone

My wife often uses the word “flow.” I hate the word.  For those unfamiliar with the term, it was developed by Gen Z and it’s meant to describe a free spirit. Someone who lets things go easily and takes life with a grain of salt. Someone who flows typically has a hard time accepting reality.

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Embrace the future of craft

I’m here to share another call I had. When I experience a call like this, it’s my moral duty for me to get it out there just to make sure we are all on the same page. The background is: Brewpub, located in a major market, currently generates $1.5m in revenue. To fill capacity and

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Margins

I walked in my kitchen the other night and was greeted by three children banging their fists on the dinner table chanting in unison: “Amazon is never wrong!” Imagine this? These days, the damn kids are programmed at a very young age that a button on my phone will deliver them stuff. I used to

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Aces: The time is now

I am fascinated by time. It’s why the “Today is March 1069th, 2020” posts still crack me up. It’s why I find these “life-week” charts undeniably humbling. An instant perspective shift. It’s why @year_progress is my new favorite follow (which gives me a nice, bi-weekly Holy $h!* jolt of urgency as I see just how fast the days

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Aces: When Mavericks Become Leaders

I compare the craft brewing industry to the youngest sibling in a household. See, the youngest child usually doesn’t spend a lot of time with Thomas the Tank Engine or building blocks. The youngest child is usually mirroring their older siblings, inadvertently skipping over age-appropriate activities in a rush to grow up. In my household

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Stay of Execution

Hey there, Happy New Year My name is Chris Farmand and I am the founder at Small Batch Standard. We are the premiere financial agency for craft. Over the past 12 years our team has been immersed in craft beer finance. Needless to say we have learned a lot, and the industry has evolved. I

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Mind the Gap – Expenses

If you are just joining us….welcome.Over the past 2 weeks I have been on a tear about the importance of Minding the Gap in your brewery’s finances. First up was Revenue and then came Cost of Goods Sold… And today we are talking about the hard part…General and Administrative Expenses. No one is talking about

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