Recent Posts

‘Twas the end of the year and as ’24 draws near, there is more to this craft than what we call beer. With 12 months to recap and new adventures to map, there are a final few nuggets we hope you’ll unwrap. Four Fridays of info you won’t want to miss, looking back at our […]

November. ✅ This month on the The True Craft Podcast we saw a variety of topics. We touched on the idea of brand expansion beyond the walls of a brewery, (re)finding the purpose of being in business, and the potential that breweries have when it comes to the experience economy and creating memorable moments for

This month on The True Craft Podcast, we sat down with Joel McClosky of Four Saints Brewing Company to ask a simple question: Is craft a mature market? And the answer sent us into a deep discussion on what it means to reach maturation in an industry like craft and how to innovate at a

Another video, quick update on the leg. And thank you for everyone who reached out. The leg is fine . . .

October is over? That means we have more episodes to recap from The True Craft Podcast. This month’s topics spanned a variety of subjects, but there was an unintentional through-line of thought that was present in our conversations: The importance of being in relationship and supporting your community. Before we get into the recap, I

I’m seated at my desk today, as you can see, because I can’t be gallivanting in my backyard or on my children’s trampoline because . . .

This week on The True Craft Podcast, we sat down with Pearce Fleming, Proprietor of Commonhouse Aleworks, out of North Charleston, SC to chat about the importance of community in the brewing space. That seems familiar. But truly: If you’ve been following us for awhile, you know that Small Batch Standard talks a lot about

This month we relaunched The True Craft Podcast. We know the importance of community in this industry and what better way to contribute than to have deep, meaningful conversations with brewery owners around the nation. After only a month, we’ve already had some killer conversations with our guests, but we know that listening to each

If you’re anything like me, sometimes you just gotta hit the road on a totally aimless Sunday drive. Yes indeed, cows are involved . . .

My wife often uses the word “flow.” I hate the word.  For those unfamiliar with the term, it was developed by Gen Z and it’s meant to describe a free spirit. Someone who lets things go easily and takes life with a grain of salt. Someone who flows typically has a hard time accepting reality.