Craft Beer

Does Everyone Get a Trophy?

As a father of three, I find myself asking the question; does everyone get a trophy? Correct me if I am wrong, but when I was between the ages of 8-14 did everyone get a trophy? I don’t exactly remember it working that way. What I do remember is being mediocre at every sport I …

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I have a challenge for you

2018 is off to a weird start for breweries. Many of my predictions in the 2018 Crystal Ball post are happening faster than I anticipated. Let me reiterate, the craft brewing industry is NOT A BUBBLE. Historically, bubbles are associated with products or services that have no tangible value to them. They appear, grow, and pop all …

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Crystal Ball 2018

It’s that time of the year again! For those of you who may have missed it, below were my crystal ball predictions for 2017. 2017 Prediction What actually happened Craft beer revenues grows 5%-7% Average revenue growth of breweries was between 4%-5% The price of contract brewing decreases by 40% at the end of 2017. …

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Wintertime Strategy

January is a weird part of the year for craft beer. Breweries are accustomed to writing it off as a slow part of the year. What if you have a strategy in place? I have found that business owners relate strategy to 3 distinct characteristics. Lofty goals Missions Values While these “business terms” are critical …

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