THE TRUE CRAFT PODCAST

The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.

Join us each week to hear host Chris Farmand as he chats with a guest craft owner about the challenges, opportunities, and decisions facing craft practitioners every day across the country.

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Our Latest Episodes

Case Equivalents And Distribution With Oliphant Brewery

Today we have something a little different for you. Chris starts the episode off by diving into the topic of case equivalents (CE’s). He covers what CE’s even are, the number of CE’s your sales rep should aim for, and ...

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Leading Leaders With Bayou Teche Brewery

Jen starts the episode off by telling us her top leadership priorities, what happens when lines are crossed or too many drinks are had, and we take a deep look at accountability in the brewery. Then we bring in our ...

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Owning Your Operation With Four Saints Brewing Co

Today’s episode we’re diving into the deep topic of operations. Jen starts us off by telling us why she considers her number one job to be the “team-picker”, plus a short history of MacLeod’s portfolio. Then, we bring in our ...

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Safety Nets And Brewery Insurance With Kyle C. Rheiner, CIC

Today’s guest is an industry expert specializing in brewery and craft beverage insurance. Having worked with over 150 breweries throughout his career, it’s easy to see why he’s a fountain of craft insurance knowledge. In this episode, we’re talking with ...

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Small Town, Big Brand With Buckstin Brewing Co

Coming from an advertising background, our Season 2 co-host Jen is a true expert when it comes to marketing a brewery. And that’s exactly the topic covered in this week’s episode. Chris and Jen start things off by discussing what ...

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The Ability To Adapt With Beltway Brew Co

It’s now been over a year since COVID-19 shook up the world. In this episode, we’re taking a retrospective look at the pivoting and ingenuity of the brewing industry, as we believe we’ll be able to learn from this for ...

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Brewery Startup History Lessons With Societe Brewing And MacLeod Ale

After much anticipation… Season 2 is here! We’re super excited to finally share our new season with you, and to announce our Season 2 co-host, Jen Febre, Owner and CEO of MacLeod Ale out of Los Angeles, California. Chris starts ...

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Financial Foundations With Kary Shumway

Before we drop season 2 we have one more Friends of SBS segment. This one features Kary Shumway, the mastermind behind Craft Brewery Financial Training. Chris and Kary talk brewery management software, when to take the plunge and start using ...

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Perfecting Your Pairings with Jeremy Storton

We’ve got one more segment we’d like to share with you before we drop season 2. We’re calling it: Friends of SBS. The purpose of this segment is to showcase the expertise and knowledge of our peers and colleagues in ...

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Vision, Benchmarks, And Scorecards With Tom Miller

Today, we have another killer edition of Office Hours for you. We brought out the brains behind the operation, our COO Tom Miller, to talk about the processes that keep the gears turning. Chris and Tom discuss methodology for establishing ...

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