Craft Brewery Consulting, Accounting and Financial Strategy
The Craft Gold Rush Is Over
Late 1980s/Early 1990s
In The Beginning
There were the pioneers. And in the decades that followed Fritz Maytag, a few hundred early entrants got in for the love of the game. Low volumes, small accounts, and healthy dose of mom-and-pop culture kept the movement alive, despite an anemic 0.1% market share.
Mid 1990s - Early 2000s
A trickle of market share starts to go to the likes of Sierra Nevada, Boston Beer Company, Dogfish Head, et. al as “micro” is replaced by “craft” and we see early signs of growing demand and the emergence of the Beer Geek.
2012-ish through 2015
The Big Bang
In 2012, it happened. The craft market exploded and anyone with a home brew recipe and a dream was getting in. Brewery consultants, vendors, and financiers start to overrun industry conferences – a sure sign the “getting is good.” The numbers bore this out, with a 2012 → 2014 doubling of craft market share which led to an insane new trajectory of ~650 new microbrewery openings each year through 2016.
Late 2017 - Current
The pro vs. amateur Separation
This latest craft plateau has acted as a Great Leveler. It’s separated the wheat from the chaff (pun intended). No longer can breweries survive without the financial wherewithal, operational skill, and finger on the pulse of the consumer.
We’ve seen this bear out in real time. The slow decline of the “average,” while the cream – those who have taken the challenge head on – rises to the top.
The market is speaking.
Our contention: there is a path forward for those who are willing to walk it.
More than a few breweries have decided to act and Turn Pro.
In fact, we work with them every day.
The Head of the Class Breweries
distilleries and craft partners we’re privileged to work with
The Act Of Turning pro Is A Decision
These breweries have Turned Pro. But what they’ve done isn’t the result of luck, untouchable talent, or a massive bankroll.
Instead, they’ve made a choice. And that choice has afforded them:
- The opportunity to trailblaze their local markets by doing what they do best: brewing and distilling incredible liquid.
- The ability to turn a profit and generate cash flow, while maintaining their independent spirit and expressing their creative freedom.
- The option to eventually step outside of the day-to-day grind and occupy a true ownership seat in the business.
This is the output of a relentless focus on the habits of success: intelligent decision-making, discipline through processes, and accountable action. And it’s formed the philosophy that underpins everything that we do.
So in line with our non-conformist brewery consulting approach, here’s the full blueprint. Exactly what that Pro vs. Amateur philosophy looks like in practice.
This is Part 1 of our Growth Guidance Pro Tips Series and includes our top insights on what powers the best taprooms in the business. So …
This is Part 3 of our Growth Guidance Pro Tips Series and we’re talkin’ brewery marketing. And it’s the one area of focus that can …
This is Part 4 and final piece of our Growth Guidance Pro Tips series. And we’re here to discuss risk. More specifically: What can we …
New England is surrounded by beer giants… some of the biggest names in the industry. And more specifically, Massachusetts is now home to over 200 …
Growth guidance for Owners + Operators
The Brewery Benchmarks Assessment
The Numbers Powered Growth Service
Our Craft industry Service
We’re also here to study and serve the industry. We believe that a rising tide lifts all boats and through open publication of our thinking, findings, and resources we aim to make a serious and positive dent in the craft universe. You’ll find more real, practical, hard-hitting information here than anywhere else in the industry, and we want you to leverage this “consulting from afar” into breakout success, whether or not you ever work with us.
Our Front-Line Craft Industry Insights
We regularly publish our best insights, extracted from our direct front line experience, feedback, and observation of craft industry. This is not the place for patronizing, feel-good stories, but instead the (sometimes hard) truth owners and operators need to hear. You’ll find our most recent publications below.
This is Part 4 of our journey through the typical brewery: what we see, what should be there, and what the implications are on profit, …
This is Part 3 of our journey through the typical brewery: what we see, what should be there, and what the implications are on profit, …
When you subscribe to our email list, you’ll receive both weekly insights like these as well as our quarterly email series as we publish them. If you are open-minded, ambitious, and dedicated to building something significant, we’d love to have you with us. Head over to our insights page to subscribe.
Teaching Through Presentation
If you’re interested in having us speak at your event, or explore content partnership opportunities, please contact firstname.lastname@example.org to discuss.
If you’re ready To Explore whether
Small Batch Standard can help your brewery Turn Pro
Then we should determine how we can best help by having you…