Insights from Inside the Craft Industry

We regularly publish our best insights, extracted from our direct front line experience, feedback, and observation of craft industry. This is not the place for patronizing, feel-good stories, but instead the hard truth owners and operators need to hear.

You’ll also find our most recent publications below. When you subscribe to our email list, you’ll receive both weekly insights like these as well as our quarterly email series as we publish them. If you are open-minded, ambitious, and dedicated to building something significant, we’d love to have you with us.

process not product

Leader’s Eat Last and Thinking Process, Not Product

First, the topic dominating almost every conversation this week… The thing on everyone’s mind A quick share from what we thought was a clear, no-nonsense …

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take action

The Action Component: How owners and operators bring Intelligent Action to life

Well, I feel comfortable saying that we have officially outdone ourselves. We’ve laid down some serious knowledge over the course of this series. Knowledge that …

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org chart analysis example

Leadership and Vision: The Brewery Benchmarks Assessment Step 5

This portion of the Intelligent Action Series walks through our Brewery Benchmarks Assessment process, step-by-step. Step 1: Context & Endgame Step 2: Financial Analysis Step …

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annual goals example

Annual Goals: The Brewery Benchmarks Assessment Step 4

This portion of the Intelligent Action Series walks through our Brewery Benchmarks Assessment process, step-by-step. Step 1: Context & Endgame Step 2: Financial Analysis Step …

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taproom analysis example

Taproom, Distribution, Operations: The Brewery Benchmarks Assessment Step 3

This portion of the Intelligent Action Series walks through our Brewery Benchmarks Assessment process, step-by-step. Step 1: Context & Endgame Step 2: Financial Analysis Step …

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financial analysis example

Financial Analysis: The Brewery Benchmarks Assessment Step 2

This portion of the Intelligent Action Series walks through our Brewery Benchmarks Assessment process, step-by-step. Step 1: Context & Endgame Step 2: Financial Analysis Step …

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bba financial analysis

Context and Endgame: The Brewery Benchmarks Assessment Step 1

This portion of the Intelligent Action Series walks through our Brewery Benchmarks Assessment process, step-by-step. Step 1: Context & Endgame Step 2: Financial Analysis Step …

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Lehman Brothers graph about Market Capitalization

Making Intelligent Decisions in The Brewery: The Building Blocks

Entrepreneur and business philosopher Keith J. Cunningham has a theory. It’s a bit advanced, so bear with me here. His magnum opus? Smart people do …

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intelligent action boston dynamics

Intelligent Action: Make-or-break decisions in practice

When I first saw these videos… Not gonna lie, I kinda sh*t myself… (Metaphorically of course.) And it seems like most people in the comments …

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intelligent action breakdown

The Intelligent Action Series: The brewery’s pathway to profit through decision-making

Last week I gave you my Crystal Ball predictions. And I littered that bad boy with the theme for 2020: Intelligent Action. Now it’s time …

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