Keaton Jadwin

Sr. Brand Associate, UX Specialist 

Keaton Jadwin

Meet Keaton

Keaton brings to SBS years of graphic design and branding expertise, all while delivering his own brand of fun. Most recently with lululemon, he was one of the first to join their innovative virtual shopping team, helping craft the experience to meet new demands of the future of retail.

But that’s just the tip of the iceberg. He started his career in NYC as a Junior Agent for a boutique theatrical literary agency, supporting Broadway performers, designers, and creatives.

Throughout the beginning of his career, he built his branding skillset and small agency experience, eventually expanding out with his own graphic design services under the name “Theatre Juice.” His graphic design business highlighted and marketed the personal brands and identities of entertainers in the industry.

Keaton describes his dream job as being paid to design while getting to help people every day, and that’s exactly what he’s here to do!

Q&A With Keaton

What do you consider your professional superpowers to be?

Going the extra mile, adaptability, and reminding everyone that fun is an important part of work.

What’s the best part about working at SBS?

The passion behind the work of helping so many people, from clients to fellow team members. And SBS’s commitment to growth and personal development. It’s truly an inspiring atmosphere.

What do you like most about the craft industry?

The ever-changing landscape rooted in creativity and the love of the business.

What are some of your other interests?

I find a lot of joy in nostalgic online gaming from my childhood (Neopets, MapleStory) and themed entertainment experiences like theme parks and theatrical productions.

What’s your craft beverage of choice?

A Key West Sunset Ale or an Orange Blossom Pilsner

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