Small Batch Standard Helps Southern Grist Brewing Co. Benchmark Their Performance and Set the Stage for Growth
We had a true apples-to-apples comparison to other breweries that was invaluable to validating our business direction in response to the challenges of 2020. This is feedback and benchmarking you just can’t get anywhere else.”
Southern Grist Brewing Company is a Nashville, Tennessee, based craft brewery serving unique, out-of-the-box beers from their two vibrant taprooms.
They were recently featured in Forbes Magazine as one of the American South’s Best Craft Breweries and are dedicated to pushing the boundaries of craft beer.
✘ Needed to take stock of financial performance
✘ Wanted to know if they were on the right path forward
✘ Looked for specific expert guidance rather than broad advice
Benchmarking for the Future
Like most other craft breweries across the U.S., the challenges presented in 2020 forced Southern Grist’s leadership to take stock of their financial performance and future potential. So when Jamie, responsible for the day-to-day financial execution of the business, wanted to determine if they were on the right path forward, he reached out to the team at Small Batch Standard for help.
While the everyday numbers were under control, Jamie wanted a clear-eyed assessment of their financial position and performance from an unbiased, expert perspective. And Small Batch Standard’s Brewery Benchmarks Assessment service seemed like the perfect fit to bring their experience, data set, and benchmarks to the table.
Apples-to-Apples Comparison with Expert Insight
After initiating the Brewery Benchmarks Assessment process, the Small Batch Standard team collected information across the five key functions of the brewery: finance, taproom, operations, distribution and leadership.
Through an intake process developed to uncover critical details and insights, they were able then to interpret Southern Grist’s numbers as well as uncover additional context surrounding the brewery’s history, growth trajectory, local market, current issues and decisions, and ultimate vision.
From there, the SBS team ran the brewery’s numbers against their best practice benchmarks and data set, distilled from working with 100+ craft breweries over the past decade.
Peace of Mind and Momentum Forward
The assessment as a whole provided the reassurance that comes from a third-party validation of their business performance and a confirmation of their strong financial position in the midst of an uncertain market.
The most valuable output of the exercise; however, was the momentum that came as a result. After completing the Brewery Benchmarks Assessment, Southern Grist now has the confidence to not only finish out the year strong, but look ahead — planning, investing, and laying the groundwork for the future.
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Small Batch Standard
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