Craig Melton

Director of Operations

Meet Craig

Hailing from Bend, Oregon by way of Birmingham, AL by way of Memphis, TN… Craig’s experience and skillset is vast. He brings both extensive craft beer and operations management experience to the SBS table having also previously run operations for TrimTab Brewing, Wiseacre Brewing, and most recently for a boutique SaaS firm WhatConverts.

Craig’s strength lies in building authentic relationships and excelling at implementing logistics—whether it’s providing support in client service or carrying out a vision with detailed precision, Craig’s commitment to excellence up levels the Small Batch Standard team.

Q&A With Craig

What do you consider your professional superpowers to be?

Problem solving, keeping calm, and communicating effectively inside and outside the organization.

What do you like most about the craft industry?

I love to see people chasing their dreams, taking risks, and trying to change the world around them.

What are some of your other interests?

Golf – I play multiple times per week and love to travel and play courses in different parts of the world.

Travel – I love visiting new places with my wife, and taking golf trips with friends.

Being outside – My wife and I moved to Bend, OR so we could enjoy all types of outdoor activities – golf, skiing, hiking, floating, etc.!

What’s your craft beverage of choice?

My go-to order is usually a citrus forward IPA, or the flagship beer flavored beer.

Scroll to Top